SNAPSHOT: WJGL-FM Listen Live

96.9 The Eagle
 Name: 96.9 The Eagle
Format: Classic Hits
Market: Jacksonville, FL
Frequency: 96.9 MHz

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"...We recommend 96.9 The Eagle!"
- Bob Shatsar, General Manager
The Challenge
Increase the store traffic at Auction Direct USA dealership from people who have quality credit scores.
The Resource
A Cox Radio brainstorming team went to the dealership and walked through the buying process, followed by a "Q & A" session with Auction Direct USA General Manager Bob Shatsar.
The Idea
On-air and online commercials focusing on introducing the dealership to our listeners and the positive nature of their car-buying experience at Auction Direct USA.
The Results
Month-to-month sales increased significantly, and they report a better quality of car buying prospect was coming to the dealership.

Their closing ratio doubled and they also reported that luxury pre-owned autos were selling very well also.

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